Privacy Policy

Last Updated: May 2026

At Felinea London, we deeply respect the privacy of our discerning clientele. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from felinea.co.uk (the "Site").

Our practices strictly align with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

 

We collect Device Information using the following technologies:

 

  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.

     

  • Log Files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

     

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers processed via Shopify Payments), email address, and phone number. We refer to this information as "Order Information."

 

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

 

  • Communicate with you;

     

  • Screen our orders for potential risk or fraud; and

     

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our premium products or services.

     

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).

 

3. Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us use your Personal Information, as described above.

  • Shopify: We use Shopify to power our online boutique. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • Logistics Partners: We share your name, shipping address, and phone number with our verified fulfillment hubs and courier services (such as Royal Mail) strictly to deliver your orders.

  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Your Rights (UK & GDPR)

If you are a resident of the United Kingdom or the European Union, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States, to facilitate our global infrastructure and secure Shopify hosting.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

6. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our concierge via email at myfelinea@gmail.com